To serve an underserved industry, women need to be our main target audience. An all-inclusive football platform would make women a minority, as they are 20% less physically active than men, which would subsequently impact our marketing efforts, our financial decisions, and the way we build and price our services. Our focus on women sets us apart from other platforms which offer a one-size-fits-all solution.

We surveyed over 420 women in the UK with an interest in football, and 72% said that a subscription would increase their playing frequency, save them money, or motivate them to start playing.

Individuals who play football casually. In the future, we plan to introduce team memberships so that you can bring your mates on board, apply for sponsorship, recruit players, and challenge other teams to friendlies. Join our mailing list to stay updated!